The brand jetted to a headier level of international prestige when, in 1996, its new creative director, Reed Krakoff, came on board to help transform Coach from a $500-million-a-year accessories label into a $4.7-billion international luxury lifestyle empire. Largely, he did this through the introduction of "C"-emblazoned merchandise across diverse product categories, from sunglasses and luggage to shoes and outerwear.

2009 : Coach introduces the Poppy line, aimed at younger customers.