1999 : Cate Blanchett, best actress winner for Elizabeth, decides not to wear her blinged-up Choos to the Oscars because, rumor says, they are garnering more attention than she is. It is one of the brand's first major celebrity moments.

2010 : The company launches Choo 24:7, a selection of favorites meant to form the ideal shoe wardrobe. Later that year, the first fragrance, Jimmy Choo, debuts.

jimmy choo