Marketing : In 2010, Loewe's hallmark Amazona bag aimed to reach the same status for American women that it had for their European and Asian counterparts. The handbag brand made its entree into the States via New York, launching a spring line at Bergdorf's and select boutiques. Each bag takes 10鈥�2 hours to manufacture, to help kick off the American launch the company brought in an artisan to demonstrate just how it's done.

1872 : Enrique Loewe Roessberg, a German immigrant, joins the group.