1997 : February: The fall collection is presented in London. September: "It started as a joke, but it's not that way anymore," Miuccia Prada says of the burgeoning young label. "It requires much more commitment and attention than in the past. Today, a 50-year-old woman's concept of avant-garde is everyday dress for a young woman. I have to bring the line forward, yet preserve its mood." Designer Ivana Omazic works on the line.

2004 : Madonna wears custom Miu Miu heels on her Reinvention tour.

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